The Juvenile Products Manufacturers Association (JPMA) initiated Baby Safety Month to educate parents and caregivers on the importance of the safe use and selection of juvenile products. The campaign started in 1983 when JPMA initiated "Expectant Mother's Day." In 1986, it was extended to a week-long celebration, until 1991, when JPMA sponsored the first "Baby Safety Awareness Month." Since then, every September has been designated as Baby Safety Month.